Tag Archives: marketing

Crowdsourcing your book

I’ve been going over the Pubslush site for the past couple of days, and I have to say that this is a trend that could actually be interesting not just as a means to secure some financial backing, but also as one that can help authors fine-tune their sales pitch. No, I’m not too sure about their publishing arm (they mention the fact that they have one, but there is little to no information about it), but the basic concept seems to be solid.

The basic premise is the one you would expect from a crowdsourcing site: you create as project, set some goals and rewards, as well as an allotted time frame, upload some content, and wait. There is a minimum $500.00 threshold, and if you reach it, you get the funds (minus 4%, plus processing fees), even if you fall short of your stated goal.

Of course, the question of whether crowdsourcing a book using what is, at least for now, a relatively obscure site can hope to reach all target audiences is a valid one, but seeing how the service is free it may well be worth a shot.

When things don’t turn out as you had hoped they would

Six months after my books went live in amazon I can honestly say that they haven’t sold well. Seeing how I am a writer, not a publicist, this is not entirely unexpected and I had originally thought I would let this particular milestone slip by unnoticed. That would have been the logical thing to do (we tend to celebrate our successes, not our failures), but the thing is that the fact that my books haven’t sold made me think about what this ‘failure’ means and to try to examine it more objectively… and then I decided that that was something that might actually be worth sharing in a world of ever-cheerful, self-promoting, self-published authors.

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